Dream Cruise Overview
  An additional benefit of being located directly on the historic north Woodward Avenue in Bloomfield Hills, is our proximity to what has become The World's Largest Celebration of The Automobile - The Woodward Dream Cruise. This annual event, which is held throughout the third week in August, attracts well over one million people to Woodward Avenue (from Detroit in the south to Pontiac in the north). Thousands of classic cars and tens of thousands of people pass by The Iroquois Club providing you endless opportunities to entertain clients, regale friends, showcase your own collection and experience what has made Detroit the Motor City, including being able to showcase your feature car inside the Great Room of The Iroquois Club!

Dream Cruise Opportunities
  There are a multitude of event opportunities during The Woodward Dream Cruise at The Iroquois Club. Ranging from entertaining clients to showcasing your own vintage collection, the highly coveted location of The Iroquois Club makes the opportunities limitless. There are different attractions throughout the entire week of the Dream Cruise.